UK: monthly Instagram users 2018-2024
In July 2024, there were 34.71 million Instagram users in the United Kingdom (UK). The number of users on Instagram in the UK rose quickly between January and February 2023 and has remained relatively stable since then.
Influencers in the UK
As of 2020, the most followed Instagram influencer in the UK was David Beckham. The former England international footballer and current president of Inter Miami FC had over 65 million followers. DuaLipa was the top female influencer on Instagram in the UK.
Instagram demographics
As of June 2024, Instagram's largest demographic in the UK is women between the ages of 25 and 34 years, which accounts for 15.6 percent of the social platform's users in the country. In contrast, men and women belonging to the 65 years or older age group account for less than five percent of the network's users in the UK. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.
